I'm a London-based editor and senior conceptual copywriter with a decade’s experience shaping brand storytelling and creative content through a deep understanding of culture and digital audiences.

My background is non-traditional, rooted in independent media and cultural storytelling for luxury fashion, lifestyle, beauty and sports brands. Starting at Dazed, I’ve since worked at The Face, Hypemaker, Dazed Studio, Morning, Mulberry, Bleach London, and Channel 4.

Through that blended experience, I’ve developed an approach that balances an editorial, cultural lens with brand sensitivity and audience strategy to deliver narrative-driven 360 campaigns

As a freelancer, I work across editorial consulting & copywriting, creative/conceptual direction, and multi-channel content strategy.