WOLF ALICE

project: BLEACH LONDON X WOLF ALICE

role: EDITOR & CREATIVE
CONCEPT, MESSAGING, SCRIPTS, SOCIAL DIRECTION, COPY.

brand: BLEACH LONDON

Bleach London partnered with Wolf Alice on a project celebrating the Mercury Prize-winning band’s number one album titled Blue Weekend, with a new Bleach London Super Cool Colour of the same name.

Bleach London created a social-first campaign with a suite of multimedia content, including photography, scripted long-form video with celebrity hairstylist Alex Brownsell and Wolf Alice’s lead singer Ellie Rowsell, editorial, and social-first content.