GUCCI

project: DAZED x GUCCI: GUCCIGIG

role: EDITOR
CONCEPT, MESSAGING, SCRIPTS, EDITORIAL & SOCIAL STRATEGY & DIRECTION, COPY.

agency: DAZED STUDIO

Gucci and Dazed collaborated on an extensive multimedia project exploring the power of performance with musicians Kelsey Lu, Mykki Blanco, and Holland.

Dazed commissioned a series of choreographed videos and photography accompanied by bespoke web-page builds, scripted podcasts and on-site editorial.