MULBERRY

project: MULBERRY TIKTOK

role: ASSOCIATE CREATIVE DIRECTOR
STRATEGY, CONCEPT, SCRIPTS, COPY, TALENT.

agency: BRAND & CONCEPT

Mulberry wanted to rejuvenate its TikTok account to reach younger audiences.

Brand & Concept took over management of the account, applying a youthful, channel-appropriate strategy to concept, create, direct and commission social-first content and write copy designed to connect Mulberry with new audiences while maintaining its luxury brand identity.

Content includes on-set campaign extensions, playful product shoots, diverse talent collabs, scripted videos, and trends.