NIKE

To connect Gen Z women with Nike, Hypemaker created Nike Style By, a multi-season strategic platform full of outfit inspiration ‘for her, by her’.

Curating and managing all participating talent, we booked tastemaking stylist Mira Al-Momani as lead fashion editor for the first two seasons of the project, which launched in London.

Producing 12 social-first films, stills and influencer content featuring Mira and supporting talent over four months, as well messaging, we leveraged trending TikTok aesthetics to show how Nike product can be mixed with what you’ve already got in your wardrobe.

Director: Lu Xiao-Wei

Photographer: Lou Escobar